This meant moving away from a heavy emphasis on print advertising and PR and towards a more conversational, two-way communication online.

They recognized that internet usage and consumers were evolving, and their strategy needed to evolve to match. Their approach to online strategy had been to educate, and was primarily one-way and academic.They needed to engage with horse people and share their perspectives on horse health and nutrition before their products could be discussed вЂ“ and recognized that much of this conversation was starting to happen online. They realized they were up against consumersвЂ™ outdated beliefs and mis-understanding regarding key components of horse health and care.The ChallengeДЄfter connecting for the first time at an Equestrian New Media Meet-Up event in February 2010, Freedom Health reached out to us for a number of reasons: Freedom Health currently sells its products throughout the U.S., Canada, U.K., Ireland, Australia, and New Zealand. Focused specifically on digestive health in horses, Freedom Health is heavily involved in research, education, and awareness-building in addition to manufacturing several products.ДЇreedom Health is the maker of SUCCEED Digestive Conditioning Program and the SUCCEED Veterinary Formula, digestive support supplements for horses, and the SUCCEED Equine Fecal Blood Test, a diagnostic tool for equine veterinarians. Written by Kevin Stalder Company DescriptionДЄurora, Ohio based company Freedom Health LLC is dedicated to finding, perfecting, and delivering superior, innovative products that address real and significant health-related issues for animals and the people who care for them.

Freedom health